Piret Ilves is a renowned Estonian fashion designer and advocate for conscious consumption.
Since 2009, she has been the owner of her eponymous fashion house. Piret Ilves is recognized for her minimalist and feminine design approach. Her brand specializes in creating timeless, ready-to-wear clothing for everyday use, crafted exclusively from natural fabrics by skilled tailors within the fashion house.
In 2018, Piret Ilves shifted her creative process, abandoning seasonal collections. Each garment is now designed to transcend seasons and trends. Customers can purchase products from previous collections as made-to-order items.
In addition to clothing design, Piret Ilves is actively involved in promoting textile sustainability. She has introduced the “#KapisAinultLemmikud” way of life to encourage conscious consumption.
Piret Ilves is the esteemed winner of the prestigious Estonian Fashion Award – Kuldnõel (Golden Needle) – in 2014. This award honors outstanding fashion designers who have consistently demonstrated exceptional quality, functionality, and design over the past five years. The jury, comprising industry experts, carefully evaluates the nominees based on their success in business, export, and overall impact on the fashion industry.
Piret Ilves is the member of Estonian Fashion Council and Estonian Fashion Brand Association.
Piret Ilves is Fur Free Retailer.